xyzwebdesign.com

Information Architecture comprises two components, the production of a Sitemap and Wireframes.

Sitemap
With our easy to follow sitemap, we show you how information flows from the home page to every other site page by generating a Sitemap. A sitemap visually represents all the pages in your site and how they relate to one another. It determines how information flows from the homepage to every other page in the site. Enhancing navigation by ensuring information is presented logically is crucial to any online initiative. Site users will move horizontally throughout the site, which means that users can move from one core area of the site to other core areas with becoming lost or disoriented. This ‘cross pollination’ of information leads to site ‘stickiness’ and offers the user multiple information flows that result in increased conversion opportunities.

Wireframes
Wireframes allow you to see a hard copied, detailed look at the proposed individual website pages.  Wireframes do not dictate design (addressed below) but instead outline what pieces of functionality are assigned to a particular page.  Wireframes also illustrate secondary and tertiary navigation.  The benefit of Wireframes is that you will see what your site looks like on paper before we commence production.  This allows us to revise the website to meet your expectations.  Wireframes are also a useful tool to establish site nomenclature.  Proper Nomenclature adds structure to your site and ensures users are encouraged down website pathways to site areas you want them to visit.  We organize your site’s information into buckets that your users will find easy-to-understand, informative and interesting.

Enhanced User Experience
One of the key success factors of any online project is dependent on enhanced user experience.  How do users interact with the website to get the information they need in the most efficient means possible?  What are the different ways a user might approach searching for information on the site?  The goal of our designers and information architects is to learn more about your customers and develop solutions to these problems using 1st, 2nd and tertiary navigation elements and different search and browsing capabilities.